Reading 49: Introduction to Industry and Company Analysis Reading 48: Introduction to Industry and Company Analysis a explain uses of industry analysis and the relation of industry analysis to com- pany analysis; a explain uses of industry analysis and the relation of industry analysis to com- pany analysis; b compare methods by which companies can be grouped, current industry classi- fication systems, and classify a company, given a description of its activities and the classification system; b compare methods by which companies can be grouped, current industry classi- fication systems, and classify a company, given a description of its activities and the classification system; c explain the factors that affect the sensitivity of a company to the business cycle and the uses and limitations of industry and company descriptors such as "growth," "defensive," and "cyclical"; c explain the factors that affect the sensitivity of a company to the business cycle and the uses and limitations of industry and company descriptors such as "growth," "defensive," and "cyclical"; d explain how a company's industry classification can be used to identify a poten- tial "peer group" for equity valuation; d explain how a company's industry classification can be used to identify a poten