READING QUESTION #1 Review the Amazon case study that opens the chapter and also read the complementary chapter excerpt from Galloway's analysis of Amazon's rise to dominance in e-commerce (see "Amazon" reading posted to Blackboard). From this case, identify two or more key terms and concepts covered in the chapter, including but not limited to mission statement (61), competitor analysis (66), competitive rivals, and/or market share (66). Then, explain two or more examples that illustrate how changes in the legal/political, economic, technological, social- cultural, and/or competitive environments aided in shaping Amazon's strategy for success in retail. Please reference the Galloway book selection on "Amazon" at least twice in your considerations how the shifting environmental factors informed Amazon's marketing strategy