Question
READINGS Case: Karatu Coffee Company in Tanzania: What Strategy Next? DISCUSSION QUESTIONS 1.What business decision(s) must Karatu Coffee Company make? 2.Internal Analysis: What are the
READINGS
Case: Karatu Coffee Company in Tanzania: What Strategy Next?
DISCUSSION QUESTIONS
1.What business decision(s) must Karatu Coffee Company make?
2.Internal Analysis: What are the strengths and weaknesses of Karatu Coffee Company?
3.External Analysis: What are the opportunities and threats that Karatu Coffee Company faces?
4.Based on the situation analysis (internal and external analysis), what strategy would you recommend for Karatu Coffee Company?
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The law of marketing
Authors: Lynda J. Oswald
2nd Edition
2901439079248, 1439079242, 978-1439079249
