Real estate agents should have strategies to build customer loyalty. From the following list, select ALL the strategies that could be implemented by a real estate agency to foster long term business relationships.

Select all that apply:

A. Reward long term landlords for their continuing relationship with your agency by providing a VIP card which provides discounts on services.

B. Ensure your personal advertisement is placed on every bus stop on the main street in your area.

C. For every referral from a past or present landlord, buyer or seller, send a gift for the referral.

D. Take out the most expensive advertisement options in realestate.com.au

E. Providing flowers and bottle of wine on settlement with an invitation to stay in touch.

F. Send an anniversary card to purchasers of your properties each year to celebrate the anniversary of their purchase with an option for lunch or donation to their charity.

G. Building a client CRM of important dates including birthdays, pets names, favourite things and interests, and contacting clients on these dates

H. Engage in repeated cold calls.

I. Provide free annual updated appraisals for all landlords and purchasers who have bought a property form the agency with a discount on marketing costs if they list with your agency in the next 12 months.

J. Join with selected tradespeople to provide a discount to landlords, sellers and buyers for repairs and maintenance.