Real estate market research is an important process used by analysts to facilitate a better understanding of a property's future profit potential. All of the following statements regarding market research are true EXCEPT: O Real estate market research should always be flexible since the research depends directly on the problem at hand. O Market research consists of a series of facts that fails to consider the role of investor behavior in the decision-making process. O Most important data for a given market study often is not publicly available. O Market research should focus specifically on market segments for the property involved, rather than on the aggregate real estate market