Real People. Real Choices mertal The ofter hal is phyical" Alough tis mat alle wese a firle ofl body the meind agects of the soon an theived on itats now agphicicated drta and/fis op light-pas bepand the um. pee peacice of tecordrg "Is" on a piecr al pope the book and nove thonpall the 20020 odand As died diea dout pluper' pedomuncs to beto the ser Fan forwad to tody Virualy evey pistesiond wam in beskal and othes big-fine yports now iclies heeviy on dira deves agorouches to beciog making. Managers rely on ther analpts to quide them as they figare out how to soot stark how to perdict their peformance and what to poy them. Fach teartis markten dip into dara a wel' they tunt their doth ahylgas to guide them in dechions such as pricing, sales eflen, and topidional eflcencec in the end, howevec executives in these aleas belance indutry pigerence aich data to make the root informed decision. Jeshis Busness Anayoci tean assts the Filies in turslarning boet struxtured and unstructured data into mearing f I lobatotion that the teinand its maruting tomm-can easily acoest and andge They arr tasied wist eareining and developing atusegies that promote dete diven decoion mut ing with the ovesd vision of certrdeing aganicing and vesaling all bus. ness information while rnabling ral-time acrest to aralfich. Jeshi tein wois colaboratively wh al deportmets oo the buines sde indude tefure, gares abended, and secmdary nave acivity ancen whe thingl, the tean oelivers nealime vesalunos the conpare entrhing fon tider swes and fevene so how many hat dogs the concessors sel durng a gine in 2015 , he team faced the growing chaleige of optining how ie stores big data and how to ellckenty arganise and dwsemingte infomasion in an actionable way. A the tine, if had wufliciet business inteligence tools however, as lost's tosm costinued to acoule more dota souces this becane increasingy dialenging to manage at sciet losh was geting a lot of reques that involvd tiending mutiple yoteons togette for eample stakaholdes wanted dira that blended otline sales and acterdonet in gail and thre were housed on two difleert platorma He needed a beater wary lo conbine ard analye vast anounts of dote in orber io defiver acturte prabcioss to the marketing tean and othes within the Philles bganiation. The andyets netded mo nodemige teir developenent acprood thit mo a sell-service tisiness iatigence (BV) model that allowed them ts drecth quey their databares ailhour going troogh a third pary, and iggade the teun's data infrastucture to upport the egpoding head eant of the Arulpiss deprinent and the gowing las of bosines units teat it servith The quetion was, how could the Phill es noderige how it sed 19 bute in a way that would be the mot efficent and aliow the toon to male the bes we of all the infomation it coliected on lars, concesions irtal and other dota soures? Thete was a ned for a new approbd that had is be desigred to cutast the changes of undelying source sysens and concoldine irforma tion frich digarate duta souces in reul tine, Joth wasted to be in cortrol so business users, sych a intgrating with Mjor leage Beseballs IVE? "Weehouse" dara plociorm. Met has a teven of daea enginees that pub oped a metric it calh, fan Avidity that measures how pasionate dfferen customer woments are about the tiamt they follow. This kind of infomation is inalstle and lowks twan is aluest locking for was to incorpocate these insits with the mamk maleter losh had a vion for a rew sogem that woild mily hames the power of vole maltre ules intomatien trough a moblh ap to ules and tidet office nanages to fonecim how mary fars will unend gumes at Citers tank Park The encenionare s wey ditid diven becure buding existy what seht under dfferaretr of munagom he intmoten they tetd to saff accordingy and to acpule the ight amourt of hot dos Fpirts, and ater mechudise ter esch game losh whe heped to encouage data usen to get "mere bang to the buck" by deiver ing vest anourts of intomation in visad fomats (sometines caled dastboend) wotar they could wee nar quidy jut what irsights they could derive by bocking at a ler of compler jer poverd relationships among varous data souces Josh and his team considered their options 123 Fuild an enterprise data warehouse internally. Athough a mam alwagh has to work with vendor, ir's tiky to rely on them to salvyart one of the team's mest imeortant assets-dita, if losi's rowt look on the tank of bulding the drta warbouse thenseber. tory mould be in ful contol of atyt it was able to do But of course, this is al huge inderating and the tean would hase to allocite pesconnel to aipport the platom ate is gets deploped. If semetting went urong, there would't be a vendor to call in a panic-it would be on the sean to for the problen. (1) Outsource the data enterprise glatform. If josh brought in 2. a undor to avetad the tean's dare plation, this would free ip Optisn mecters of bis tram to do the ecther things required of them, wath Optien as enguging new departments with is ropabities. Me coulf spend more sme edicating oher aress of the business an how his seam can belp with eat obganication, arapin, and vecalizatiens On the ether hand, ths silution wodd neat ging up a lot of contrei over how the plattom weid work and ahe the eatent to ahich labls team could modily it in the future in adeticn, losh esinsted that ovbouring ths mork would cost the teaim now than one millon dolhr- ind that anourt doent indude hesting and muintenatce fers and adeficnal enhanomeets durged by the bou: 4. Wait for a wendor to deliver this as a packaged service. Thee were several vendos with whon josh's team worked dosidy that touted a samay solution. Ther told lobh that he would not Option ned ho invet in adfitonal dalf becacse they woild opecate the sghen on the othe hund the Philies' seecle needs would'? be a prieriy. every tam that subvolbed to their sepicex As a result, Josh would have to trate persendizution for efficency because the output woultn't be custom bed to the Filles' specilc date needs. Now, put joaset in iloct's stoes. Which opton woud you choose and why? Which Option would you choose, and why? Option 1 Option 2 Option 3
