Real Time Shop is a company that was established in 1995. It offers online clothing to customers that are not interested in physically going into stores but opt to rather shop in the comfort of their homes. Due to the COVID-19 pandemic, the store experienced a higher turnover than it had ever experienced since inception. As a result, the CEO Mr Phillips Bunda opted to further his studies as an upskilling initiative to ensure that he properly manages the organisation under complex COVID-19 dynamics as means to maintain the profits that they were experiencing. As Mr Bunda progressed with his studies he excelled in all the modules with an exception of research methodology. In spite a concerted effort to ensure that sufficient understanding of the module is acquired it was still impossible for Mr Bunda to comprehend some aspects of the module. It was established that most of the problems were centred around the following aspects: Negotiating access and research ethics Understanding research philosophies and approaches Critically reviewing the literature Formulation of a research topic Collection of primary and secondary data Distinction between quantitative and qualitative data Writing and presenting a project report It was after intense frustration and confusion that Mr Bunda decided to appoint Prof Thato Masilo to provide him with the relevant support and mentorship so that he can manage the research methodology module. Nonetheless these difficulties did not deter Mr Bunda from finding the module interesting. He specifically liked the fact that in research one chooses a topic of choice, intensively reviews literature about that topic, decides on the methodology or an approach to the study and makes conclusions about the findings. Mr Bunda is accustomed to difficulties in his role as a CEO so the problems encountered when undertaking the research module were not going to demoralise him. (Source: http://www.kemang.com/research-consultancy-center/kemang-corporation)

4.2 In an effort to collect data, Mr Bunda needed to learn the significance of primary and secondary data. Taking this into consideration, justify why secondary data is significant. (10 marks)

4.3 If Mr Bunda intends to undertake quantitative analysis. Recommend some of the considerations he should make. (5 marks)