Reason marketers (and business owners in general) find marketing research valuable includes all the following except:

Multiple Choice

• Marketing research provides a crucial link between firms and their environments, which enables firms to be customer oriented because they build their strategies by using customer input and continual feedback.
• It helps increase some of the uncertainty under which they currently operate.
• Specifies new and improved ways of satisfying consumer needs and wants from changes in the external environment.
• By constantly monitoring their competitors, firms can anticipate and respond quickly to competitive moves.
• Ongoing marketing research can identify emerging opportunities.