Reasons for Restructuring the Distribution Channel for Scoops: Capacity Constraints: The sudden influx of orders exceeds the small-batch production capacity, risking quality and timely deliveries. Inefficient Shipping: Limited distribution capabilities could result in delayed and suboptimal product deliveries, potentially affecting customer satisfaction. Geographic Expansion: With national exposure, demands may arise from a broader audience, necessitating broader coverage and efficient delivery networks. Variability in Demand: The unpredictable spikes in demand require a flexible distribution approach that adapts to both high and normal demand periods. Sustainability Concerns: The current distribution model might not align with sustainable practices as demand escalates, warranting a more environmentally conscious approach1. New Channel Structure Proposal for Scoops: To address these challenges and capitalize on the momentum, I propose the following new distribution structure: Online Platform Enhancement: Strengthen the e-commerce platform to handle orders and payments seamlessly, accommodating nationwide shipments. Collaboration with Third-party Logistics: Partner with reliable third-party logistics providers experienced in handling perishable goods and managing fluctuating demand. Regional Fulfillment Centers: Establish strategically located regional fulfillment centers to optimize shipping and minimize transit times. Inventory Management System: Implement a robust inventory management system to forecast demand accurately and allocate resources efficiently. Sustainable Packaging: Integrate sustainable packaging solutions