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Recall one of the first case studies we explored was for retail manufacturer Zara. Zara primarily serves a non - US market ( Europe and
Recall one of the first case studies we explored was for retail manufacturer Zara. Zara primarily serves a nonUS market Europe and Latin America They have two manufacturing locations: one in Asia China and one in Europe Spain These locations are used to satisfy the retail demand in the European market. Assume that the current demand is million units. Demand is expected to stay at the same level over the foreseeable future. Each facility has a capacity of million units per year. With the current exchange rates, the production and distribution cost from Spain is euros per unit, whereas the production and distribution cost from China is euros. Over each of the next three years, the Chinese currency could rise relative to the euro by percent with a probability of or drop by percent with a probability of An option being considered is to shut down million units of capacity in Spain and move it to China at a onetime cost of million euros.
a Do you recommend this option? Assume a discount factor of percent over the three years in your analysis.
b Define the range for the probability of the currency increasing, by which your solution in part a is still optimal and show a graph of the expected cost over that range.
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