Question
Recall Presto Hospitality, the (fictitious) concessions company introduced in this 3.1 chapter. Assume that you have just been assigned to work on the Presto audit
Recall Presto Hospitality, the (fictitious) concessions company introduced in this 3.1 chapter. Assume that you have just been assigned to work on the Presto audit team, but you do not have prior experience in this industry. You need to do a little homework before the engagement begins. 1. Using an online library database that is available to you (such as Hoovers or IBIS), research and respond to the following: What industry or industties would you describe as most closely related to Presto's business? What are some key companies (competitors) in this industty? What are key sources of revenue for companies in this industry? What can you learn about this industt-y's supply chain? What information can you find on industry growth trends and forecasts? What is one other industry-specific fact you learned (e.g., industry jargon, analyst call preparation questions, etc.)?
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