Recall that you work as a freelance UX/UI Designer to offer clients wireframe designs that are based on UX/UI fundamentals and both Android and Apple UI guidelines. Previously, you were approached with three user stories from different clients mobile app design requests and you selected one of the following to design for (or proposed an alternate option).

1. As a healthy food consumer, I want to use my phone to scan the barcode of a food product and see a graphic of all its ingredients. The graphic will rank how healthy the ingredients are for my body, illustrated in categories of red (unhealthy), yellow (neutral), and green (healthy), so that I can make healthy shopping decisions for my family.

2. As a concerned family member, I want to receive a notification if my relative, who has dementia, walks more than 1,000 steps from home or leaves the stove on for more than 60 minutes so that I can check on their safety.

3. As a grower, I want to view a dashboard that informs me of the moisture content and nitrogen level in the soil at each of my trees so that I can easily target water use and track nitrogen levels.

You have already explored the goals of the project and conducted background research to better understand how other mobile apps have achieved similar UI/UX functions. Now you will conduct interviews with potential users for your app. You will also describe the target audience for your app and develop two user personas.

Apps designed for everyone struggle to prioritize features. Start with an audience you consider to be potential early adopters and conduct interviews of 34 people you identify as potential customers. You may include coworkers, family, and friends, if you believe they could be potential customers. Interviews may take place via email, phone, or video calls, or in person.

Prompt

Specifically, you must address the following rubric criteria:

1. Determine appropriate topics to discuss in the interview. The interview should be unstructured but centered around a primary goal that you write and share with participants. Before the interview, prepare by creating an agenda that identifies a plan of 34 main topics to discuss. Then, write simple and neutral open-ended questions to address each of these topics in the interview. You can adapt the questions as needed to better understand user story needs and priorities during the interview, but you should have a list of questions to guide you. Examples of guiding questions include:
   • Why would an app like this be important to you?
   • How do you currently meet the need this app would provide?
   • What would you like to see in an app designed to help with this?

2. Conduct interviews to collect relevant user information. Each interview should last approximately 30 minutes and should cover the primary topics you selected during the planning stages. Take comprehensive notes of the answers you receive so you can reference them later.

3. Analyze the information gathered from the interviews. It is important to take time to understand the responses you receive during an interview so you can better shape the products you will be making. Consider the following in your analysis:
   • What issues were mentioned that you had not considered beforehand?
   • What patterns or themes arose?
   • What keywords were mentioned most often?
   • What user priorities can be identified?

4. Explain who the target audience is for your mobile app design. Based on the information you have gathered in the interviews of potential early adopters of your app, summarize your target audience in terms of demographics and how you believe the users will engage with your app. Explain who the users are likely to be and their major needs and goals. You might include the following:
   • Personal information: What age group, type of education, or income level is expected of the target audience?
   • Profession information: What is their work background?
   • Purpose for engaging: What are their needs, interests, and goals, and what type of information do they desire?
   • User environment and context: When do users engage? Where? On what types of devices? How much time will they likely spend on the app?

5. Develop two user personas that illustrate the goals and approaches of the apps potential users. Remember that the goal of personas is not to represent all audiences or address all needs, but instead to focus on the major needs of the most important user groups. Using the information outlined in your target audience analysis, construct two personas that represent the main users for your app. Include the following:
   • Goals and tasks the users are trying to complete using the app
   • Physical, social, and technological environments in which they use the app

6. Apply personalized elements to your user personas. Your two user personas need to be goal-oriented but should also include relevant identifying information about the users, such as major responsibilities, job titles, and demographics such as age, education, and family status. Add personalized elements such as a fictional name, casual pictures representing that user group, and a quote that sums up what matters most to the persona as it relates to your mobile app UI design.