Question
Recall the four categories for customer relationship groups. Assume that you are the Marketing manager at Bata Shoes Pakistan. What specific actions will you take
Recall the four categories for customer relationship groups. Assume that you are the Marketing manager at Bata Shoes Pakistan. What specific actions will you take for barnacles and butterflies with respect to Bata shoes? Briefly narrate.
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
