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Recency (R): Calculate the number of days since each customer's last purchase and assign a score: Customer 1: Last purchase on 2023-09-25 (1 day ago)
Recency (R): Calculate the number of days since each customer's last purchase and assign a score:
Customer 1: Last purchase on 2023-09-25 (1 day ago) => High recency score.
Customer 2: Last purchase on 2023-08-10 (46 days ago) =>
Customer 3: Last purchase on 2023-09-20 (6 days ago) =>
Customer 4: Last purchase on 2023-06-05 (112 days ago) =>
Customer 5: Last purchase on 2023-09-15 (11 days ago) =>
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