Recently courts ruled on a trademark infringement case between the famous jewelry maker Tiffany & Co and giant wholesale retailer Costco. Read this article from USA Today Links to an external site.on the case and discuss it with your classmates. In an original post, discuss whether or not you believe that Costco was just making use of the generic "tiffany setting" term when they labelled their rings "Tiffany" or was that just a ploy to get customers to believe this was an actual Tiffany & Co. ring. Give your opinion on all of the following:

• Given that terms like "Kleenex" and "Xerox" were once company trademarks but have become so widely used that they are no longer considered trademark protected, isn't it at least possible that "Tiffany Setting" is what Costco intended?
• Is Costco using an "an intentionally deceptive marketing ploy" as suggested by the judge in this case.
• What could/should Costco have done differently to avoid this kind of a lawsuit?
• Link to the article : https://www.usatoday.com/story/money/2017/08/15/judge-costco-must-pay-tiffany-19-4-million-advertising-knock-off-rings/568129001/
• Write original 200+ word