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Recently, Ford - a company we looked at in detail - says it will expand the models for its Transit vehicle. The company plans to

Recently, Ford - a company we looked at in detail - says it will expand the models for its Transit vehicle. The company plans to make its vehicle more attractive in various ways.

How does this move relate to the company's Product/Market Matrix and to its driving force?

Is revenue the goal?

What will the major competitors do?

Are they likely to be successful?

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