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Recently, GlobalTech Corp. introduced a new project collaboration tool called CollabHub. The tool is designed to enhance team communication, particularly for teams scattered across different

Recently, GlobalTech Corp. introduced a new project collaboration tool called "CollabHub."
The tool is designed to enhance team communication, particularly for teams scattered across
different time zones. However, within weeks of its implementation, there were several issues
reported:
1. Language Barriers:
- The team in China found it challenging to communicate with their counterparts in the
USA due to language nuances.
- Certain automated translations within the tool led to misunderstandings, causing delays
in project timelines.
2. Digital Literacy:
- The team in Kenya, where some members were not as digitally literate as their peers in
Sweden, struggled with the advanced features of the tool.
- This led to feelings of inadequacy and reluctance in using CollabHub.
3. Cultural Misunderstandings:
- The team in India felt that their feedback on projects was often ignored or misunderstood.
They believed it was due to differences in communication styles and cultural perceptions of
hierarchy and politeness.
- A Swedish team member unintentionally offended a team member from Japan because of
an informal comment.
4. Time Zone Challenges:
- With the new tool, teams were expected to have more real-time interactions. This led to
work-life balance issues, especially for teams on opposite sides of the world.
Assignment:
Based on the case study, students are required to submit a written report answering the
following questions:
Discussion Questions:
1. How can GlobalTech Corp. address the language barriers experienced by the teams? What
strategies or tools can they employ?
2. How can the company ensure that all its employees, regardless of their digital literacy
levels, can effectively use CollabHub?
3. How can GlobalTech foster a culture of understanding and respect, taking into account
the diverse cultural backgrounds of its employees?
4. What best practices can be put in place to address time zone differences without affecting
the work-life balance of employees?
5. How can feedback mechanisms be improved within CollabHub to ensure all voices are
heard and acknowledged?

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