Recently, with the Covid-19 pandemic we seen numerous businesses close because they could not stay open due to social distancing concerns. However, many businesses started to realize their only way forward was to adapt and become an online business.

In this exercise, I am going to ask you to help a business adapt to having a stronger online presence, so they don't have to lose all their business sales during a pandemic.

Choose one of these businesses:

Gym - Evolution Fitness:https://evolutionfitness.ca/

Grocery Store - Safeway:https://www.safeway.ca/

Toy Store: Zippity Zoom Toys:https://www.zippityzoomtoys.ca/

University - First Nations University of Canada:https://www.fnuniv.ca/

(a)How can the business you chose improve their online presence, moving their sales to an online model, to stay competitive during a crisis, like a pandemic? What would you suggest they do so they can get their product to you, the consumer?(Choose at least 2 examples from below and explain how the business can use these to succeed)

• Website
• App
• Texting
• Emails
• Social Media (ex: Facebook, Twitter, YouTube, Instagram, Pinterest)
• Zoom