Recommendations Airbnb needs to partner up with more and more Indian businesses to harmonize its services in the Indian market. In a collaboration focusing on localization and execution, Airbnb has already partnered with the Times of India Group. Times Internet will provide operational assistance, talent acquisition, strategy development, and advertising. Additionally, Airbnb distinguishes itself from Oyo rooms as an exclusive experience marketplace, which implies that each stay with Airbnb will be unique. This is to avoid competition from low-cost hotel aggregators such as Oyo rooms. Airbnb also needs to increase its focus in Tier 2 or Tier 3 cities that mainly cover the Northeast. Tinsukia in Assam, Imphal in Manipur, and Palampur in Himachal Pradesh all serve as important examples. Additionally, it needs to broaden its options by adding tree homes, villas, heritage havelis, lake and mountain cottages, and luxury condominiums to its portfolio. Indians usually rely significantly on word-of-mouth and agent consultation. This should be a the point of focus for Airbnb. The final step required to bridge the divide is to expand supply while altering the ordinary Indian's mental process