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Recommendations for Inika Organic Makeup (Foundation) Consider the following: Should they modify their target market? Considering the strategic (situational) analysis, what new objectives can be

Recommendations for Inika Organic Makeup (Foundation)

Consider the following:

Should they modify their target market?

Considering the strategic (situational) analysis, what new objectives can be proposed?

Does the marketing mix plan relate to the company's objective?

How about Product and branding strategy?

Should they employ any other pricing strategies?

Place/ distribution strategies?

How should they modify/improve their IMC mix?

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