Recommendations on why should Taco Bell enter the Mexican Market:

1. Should they enter the Mexican market? Yes or no?
2. When should they start doing it? Why and what are the costs?
3. To what scale? Should they enter the National market directly or by regional markets instead? Why?
4. Among exporting, licensing, franchising, joint ventures and wholly owned subsidiaries, which entry mode is their best fit?
5. Are there any acquisitions or strategic alliances to be made?

Please leave refferences and metrics if possible :)