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Red Bull currently has a standardized approach for its energy drink. Provide an example of a way Red Bull could adapt its product to a

  1. Red Bull currently has a standardized approach for its energy drink. Provide an example of a way Red Bull could adapt its product to a country of your choice and make an argument for that adaptation
  2. It has been noted that Red Bull sells a lifestyle more than an energy drink. Describe that lifestyle and who Red Bull is attempting to reach.

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