Red Bull entered the U$.$S$.$ soft drinks market with a niche product: a carbonated energy drink retailing at about twice what you would pay for a Coke or Pepsi. Red Bull was sold in unconventional outlets not dominated by the market leaders. In doing so$,$ Red Bull was using the $\_\_\_\_\_\_\_\_$ element of the marketing mix against the market leaders.

Question $5$Select one:

A$.$

price

B$.$

place

C$.$

physical handling

D$.$

packaging

E$.$

promotions