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Red Bull focuses on making consumers feel strong and brave, which has a strong positive association in memories. For consumers, Red Bull both creates and

Red Bull focuses on making consumers feel strong and brave, which has a strong positive association in memories. For consumers, Red Bull both creates and satisfies a ________.
A. desire for responsible consumption
B. desire to fulfill the halo effect
C. consumer-centric lifestyle
D. specific want
E. basic need

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