Red Bull GmbH is a Sports Powerhouse. With properties varying from Football to eSports or F1, it was established in the past decades as a top-tier Sports Holding Group. Liberty Media, City Football Group and Uniter World are other relevant examples of companies diversifying its properties by investing in Sports Related, Entertainment and Lifestyle ventures.

1. Define Public Relations and explain its importance for Sports Organizations
2. Explain the intertwined relationship between Sports Public Relations, Sports Marketing and Communications
3. Explain how Public Relations can be integrated with Sports Strategic Management - Give one example
4. Define Sports Holding Group and explain the challenges and advantages of vertical integration for Public Relations Strategies
5. Explain how to define Sports PR Problems, Goals and Action Programs? Apply the definition strategies to a specific case or example

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