Red Line Railroad Inc. has three regional divisions organized as profit centers. The chief executive officer (CEO) evaluates divisional performance, using income from operations as a percent of revenues. The following quarterly income and expense accounts were provided from the trial balance as of December 31:

RevenuesEast	$ 878,000
RevenuesWest	1,042,000
RevenuesCentral	1,880,000
Operating ExpensesEast	563,600
Operating ExpensesWest	619,680
Operating ExpensesCentral	1,172,940
Corporate ExpensesShareholder Relations	155,000
Corporate ExpensesCustomer Support	333,000
Corporate ExpensesLegal	233,100
General Corporate Officers Salaries	278,500

The company operates three service departments: Shareholder Relations, Customer Support, and Legal. The Shareholder Relations Department conducts a variety of services for shareholders of the company. The Customer Support Department is the companys point of contact for new service, complaints, and requests for repair. The department believes that the number of customer contacts is an activity base for this work. The Legal Department provides legal services for division management. The department believes that the number of hours billed is an activity base for this work. The following additional information has been gathered:

	East	West	Central
Number of customer contacts	4,500	5,500	8,500
Number of hours billed	1,350	2,100	2,100

	Required:
1.	Prepare quarterly income statements showing income from operations for the three divisions. Use three column headings: East, West, and Central.
2.	Identify the most successful division according to the profit margin. Enter percentage rounded two decimal places (e.g. 0.22547 is 22.55%).
3.	What would you include in a recommendation to the CEO for a better method for evaluating the performance of the divisions? What is a major weakness of the present method?

2. Compute the profit margin for each division. Enter percentage rounded two decimal places (e.g. .22547 is 22.55%).

Division	Profit Margin
East Division	%
West Division	%
Central Division	%

Now identify the most successful division according to the profit margin:

3. What would you include in a recommendation to the CEO for a better method for evaluating the performance of the divisions? What is a major weakness of the present method?

A major weakness of the present method is that

the service department charges are incorrectly allocated.

the assets invested in each division are not considered.

there is no weakness. The present method works well.

nonfinancial drivers are not identified.

a full years income is needed for assessment.

Which of the following methods would better evaluate divisional performance? Check all that apply.

None of these. The present method works well.

Utilizing transfer pricing between divisions.

Considering residual income (income from operations less a minimal return on divisional assets).

Focusing on controllable revenues and expenses.

Computing the rate of return on investment (income from operations divided by divisional assets).

Including direct and indirect operating expenses for each division.

Completing a balanced scorecard for each service department.