Red Rock Enterprises is analyzing its sales mix to find out if its maximizing its
profits. The company produces three similar items: Alpha, Beta, and Gamma. All
three products are made with the same equipment, and maximum productive
capacity measured in machine hours is now being used. Product line statistics are
as follows:
				Alpha	Beta	Gamma
Current production and sales (units)				105,000	158,000	95,000
Machine hours per unit				10	50	13
Selling Price per unit				$63	$48	$84
Variable cost per unit				33	26	49
Other variable cost per unit				20	16	19
Which product line is the most profitable.