Redesigning the grocery shopping experience for busy urban dwellers

Component I - Frame and Reframe:

• Discuss how the group initially framed the problem statement and later reframed it.
• Explain the process of defining a clear design challenge based on user insights and needs.
• Present the refined design challenge that emerged from the Frame and Reframe phase

Component II - Observe and Notice:

• Share the research conducted during the Observe and Notice phase.
• Present key observations and insights gained from user research, interviews, or observations.
• Highlight important user needs, pain points, and motivations discovered during this phase.

Component III - Imagine and Design:

• Showcase the ideation techniques and activities employed by the group.
• Share the creative ideas generated during the Imagine and Design phase.
• Discuss the evaluation and selection process for identifying the most promising ideas.

Component IV - Make and Experiment:

• Present the prototypes or mock-ups developed during the Make and Experiment phase.
• Explain the iterations made and design choices based on user feedback and testing.
• Share insights gained from user testing and how they influenced the design solutions.

Conclusion:

• Summarize the progress made during each component of the Design Thinking process.
• Reflect on the group's learning experience and any challenges encountered.
• Preview the next steps and outline how the group plans to finalize the project for the final submission.