Reducing resistance is a very important part of persuasion and motivating a response to your persuasive issue. All the best reasons you give for building interest and desire will not be totally effective in moving your readers to action if they are harboring doubts. Just for fun, let's say you are creating an ad to sell a karaoke player to families. This ad would appear on in magazines like Time magazine, People magazine, possibly even in newspapers or online popups or a television commercial. Mindread the average family: What might be 2 concerns they would have to not want to buy it? Briefly name them, and tell what you put forth to reduce their reluctance so they would want to buy.