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Redwood Elegance Company, manufactures wooden coffee tables for sale to specialty furniture stores. Currently, the company is operating at 80 percent of capacity. A
Redwood Elegance Company, manufactures wooden coffee tables for sale to specialty furniture stores. Currently, the company is operating at 80 percent of capacity. A chain of furniture outlet stores has offered to buy 32,000 units of Redwood's ornate rustic tables as long as the table can be customized with the outlet cham's logo. While the normal selling price is $5.70 per table, the chain has offered just $3.30 per table. Redwood can accommodate the special order without affecting current soles. Unit cost information is as follows: Direct materials Direct labor $1.60 0.32 Vanable uverhead Fixed overhead Total cost per table 0.07 1.90 $3.89 Fixed overhead is $421,000 per year and will not be affected by the special order. Normally, there is a commission of 6 percent of price; this will not be paid on the special order since the outlet chain is dealing directly with the company. The special order will require additional fixed costs of $14,100 for the design and setup of the machinery to engrave the outlet chain's logo on each table. Required: 1. Which alternative is more cost effective and by how much? Accept the special order The operating income would increase by S 2. What if Redwood Elegance Company was operating at capacity and accepting the special order would require rejecting an equivalent number of tables sold to exting customers? Which alternative would be better? Regular sales
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