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Reece Jewelry has 45 stores in major malls around the country. The company is considering starting an online business, ReeceJewelry.com, which will require a substantial

Reece Jewelry has 45 stores in major malls around the country. The company is considering starting an online business, ReeceJewelry.com, which will require a substantial investment in technology. Identify a potential benefit of the online business that would be difficult to quantify in a net present value analysis. (Soft Benefits)

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