-Refer back to the case study: http://mba.tuck.dartmouth.edu/digital/Research/CaseStudies/6-0025.pdf . Fast-forward to 2017. You are now helping Burger King understand the "why" behind their clickstream data on www.bk.com. Select one of the methodologies described in Chapter 6: a. Lab Usability Study, b. Page-Level Survey or c. Site-Level Survey. For this activity, write a protocol that you would use to help Burger King understand the "why". Include exact instructions and questions, the sample you're targeting, and how you will analyze the data. Also explain why you selected that particular study type. -Refer back to the following post on Avinash Kaushik's blog: https://www.kaushik.net/avinash/lab-usability-testing-what-why-how-much/ . Using this information as a model, conduct your own lab usability study on the website that you created "www.anaheimautoauction.net" for this class. Select 2 clearly-defined tasks that you will ask each of your study participants to perform on your website. Recruit at least 3 individuals and conduct your study in-person with each of them. Your report for this activity will consist of the following sections: 1-Introduction: explains the type of information you can learn from a lab usability study, why you are conducting a lab usability study, and what you want to learn; why you selected these particular study participants; the tasks that your study participants completed; and any other preliminary information that you think would be helpful to make a complete introduction. 2-Methods: describes in detail how you conducted your usability study as well as any changes you needed to make and the reason you made the changes. 3-Discussion: summarizes your study and what you learned; how you would apply what you learned to make changes to your website; and any other information you believe would contribute to a well-thought-out discussion of this activity as a whole.