Refer to Chapter 2 of Change: How Organizations Achieve Hard-to-Imagine Results in Uncertain and Volatile Times. In the section titled, "Leading Change: Success and Failure," the authors present four Change Principles in table form. Which of the four Change Principles is described as, "Building buy-in based purely on a rational and analytical business case is challenging. If you can engage people's emotions and give greater meaning to your effort, extraordinary results are possible." Question 19 options: Have To + Want To Head + Heart Select Few + Diverse Many