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Refer to Googles income statement and the detailed revenue table contained in Note 1 to answer the following questions: How has Googles revenue mix changed

Refer to Googles income statement and the detailed revenue table contained in Note 1 to answer the following questions: How has Googles revenue mix changed since 2011 on a relative (i.e. percentage) basis? What is the largest contributor to total advertising revenue? On a percentage basis, what was Googles revenue growth in fiscal 2012 and in 2013? What effect would excluding Motorola Mobile revenue have on your analysis? Which type of advertising revenue is exhibiting the stronger growth trend?

Year Ended December 31,
2011 2012 2013
Revenues:
Google (advertising and other) $ 37,905 $ 46,039 $ 55,519
Motorola Mobile (hardware and other) 0 4,136 4,306
Total revenues $ 37,905 $ 50,175 $ 59,825
Costs and expenses:
Cost of revenues - Google (advertising and other) (1) 13,188 17,176 21,993
Cost of revenues - Motorola Mobile (hardware and other) (1) 0 3,458 3,865
Research and development (1) 5,162 6,793 7,952
Sales and marketing (1) 4,589 6,143 7,253
General and administrative (1) 2,724 3,845 4,796
Charge related to the resolution of Department of Justice investigation 500 0 0
Total costs and expenses 26,163 37,415 45,859
Income from operations 11,742 12,760 13,966
Interest and other income, net 584 626 530
Income from continuing operations before income taxes 12,326 13,386 14,496
Provision for income taxes 2,589 2,598 2,282
Net income from continuing operations $ 9,737 $ 10,788 $ 12,214
Net income (loss) from discontinued operations 0 (51 706
Net income $ 9,737 $ 10,737 $ 12,920
Net income (loss) per share of Class A and Class B common stock - basic:
Continuing operations $ 30.17 $ 32.97 $ 36.7
Discontinued operations 0 (0.16 2.12
Net income (loss) per share of Class A and Class B common stock - basic $ 30.17 $ 32.81 $ 38.82
Net income (loss) per share of Class A and Class B common stock - diluted:
Continuing operations $ 29.76 $ 32.46 $ 36.05
Discontinued operations 0 (0.15 2.08
Net income (loss) per share of Class A and Class B common stock - diluted $ 29.76 $ 32.31 $ 38.13
(1) Includes stock-based compensation expense as follows:
Cost of revenues - Google (advertising and other) $ 249 $ 359 $ 469
Cost of revenues - Motorola Mobile (hardware and other) 0 14 18
Research and development 1,061 1,325 1,717
Sales and marketing 361 498 578
General and administrative 303 453 486
$ 1,974 $ 2,649 $ 3,268

Note 1. Google Inc. and Summary of Significant Accounting Policies

Year Ended December 31,

2011

2012

2013

Google:

Advertising revenues:

Google websites

$

26,145

$

31,221

$

37,422

Google Network Members' websites

10,386

12,465

13,125

Total advertising revenues

36,531

43,686

50,547

Other revenues

1,374

2,353

4,972

Total Google revenues (advertising and other)

$

37,905

$

46,039

$

55,519

Motorola Mobile:

Total Motorola Mobile revenues (hardware and other)

0

4,136

4,306

Total revenues

$

37,905

$

50,175

$

59,825

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