Refer to information and data provided below. Use the information to identify potential segment/s of consumers. Determine what media selection strategy UberEATS Australia can use to reach each identified segment/s of consumers. Explain your answer in detail.

UberEATS is an American online food ordering and delivery platform launched by Uber in 2014. It actively uses social media as a listening platform for the brand to find out what it needs to keep, lose, or adapt. Notably, many customers were disappointed with the lack of vegetarian options in the original app, remedied by the inclusion of more restaurants and meals. By offering surprise and delight deliveries like free holiday cookies or tamales with meals, UberEATS was able to take advantage of timely content that was relevant to the communities it served. In addition to the value UberEATS provides to customers through its content, including knowing what's on the menu for the day, UberEATS also provides value to its eatery partners by creating content they can repurpose which helps introduce them to new customers. The data below is UberEATS data from its Australian Facebook page. 6