Refer to Scenario $1\mathrm{.}3.$ On your advice, Jameson decides to invest more in customer service training and hiring. Satisfaction increases, but not to the level Jameson thinks it should be$.$ He conducts a marketing research study and found that while most consumers like the product, many would like to see additional services available. However, what type of service customers want tends to vary by customer. Jameson has come to believe that customers just do not know how to assess value correctly. Jameson appears to believe that determining value is a$($n$)\_\_\_\_\_\_\_$ process, while in reality the process of assessing value is highly $\_\_\_\_\_\_\_.$

a$.$ complex; simple

b$.$ irrational; rational

c$.$ rational; irrational

d$.$ objective; subjective