Refer to the case about "Going down the wire in the Money- Transfer Market"

• Taking the point of view Western Union's Chief Executive Officer, in what ways can the CEO improve the Company's products/services for the objective of capturingmore market and become the industry leader in the category of non-banking financial institution engaged in money remittance services?

• On the point of view of an overseas worker that regularly sends money to their relatives at home, what are the factors that are needed to consider in selecting for the remittance company to use?