Refer to the case "Honestbee:Adding a brick and mortar store to it's business" and answer the following questions.

1. How can Honestbee increase the adoption of its concierge service? 2. Did Honestbee make the right decision to add a physical store? 3. How would Habitat help Honestbee attract customers? 4. What challenges will Honestbee face as it further grows and expands