Refer to the "Efficiency, Innovation, Quality, and Responsiveness to Customers"LearningActivity. As a manager in a company, you are responsible for helping the company strengthen its competitive advantage through the use of the four building blocks of competitive advantage.

• Of the four building blocks, which one do you think a company you know well can improve in?
• Explain your decision, and provide an approach that can be taken to begin improving in this area.

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