Refer to the following benefits of social media marketing: developing a loyal community, improving brand image, showing expertise or product quality, improving customer service, gaining customer feedback and ideas, boosting traffic and search engine rating, expanding sales and reaching a new audience, cutting marketing costs, and maintaining top of mind awareness.

Choose one well-known company and review its social media presence. Find them on as many social media platforms as possible, look through their posts, and answer the questions below.

Company: Apple Inc.

Product or industry: iPhones

Link to website:

1)What do you think the brand identity of the company is?

How well is the company portraying its brand identity in its social media posts? Explain.

2)Look at the social media marketing benefits listed above. Now, look at the company's posts across platforms. Which of these marketing benefits do you think the company is gaining by posting on social media?

Explain and give examples.