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Refer to the original data. Assume that the company sold 18,000 units last year. The sales manager is convinced that a 10% reduction in the
Refer to the original data. Assume that the company sold 18,000 units last year. The sales manager is convinced that a 10% reduction in the selling price, combined with a $30,000 increase in advertising, would increase annual unit sales by one-third.
a. | Prepare two contribution format income statements, one showing the results of last year |
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