Refer to the scenario below to answer the following questions Carol Veldt, owner of Seagul Terrace, watched her investment grow from a smal, seaside motel to anyes round resort in just a few years. Atop a bluff overlooking the Maine coast. Seagul Terrace had attracted thousands of vt duming the summer months, but then faced a tremendous downtum in business during the writer months. But, given the industry in the nearby towns, very little year -round competition, and our close proximity to Portland. Carol added 'couldn't understand why seasonality had to hit Seagull Terrace so hard!" So Carol spent her first winter devising a new marketing plan. She put together a promoterial package designed to attract business travelers year -round Carol's plan then involved a seasonal promotional monick to be mblemented trom eay writer 10 late spring-that would attract the same numbers as the large summer crowd. Her we worked During her second winter Carol greeted numerous business travelers both satisfied repeat guests as well as new guests who had been shagged by the promotional appes "We sto have a long way to go, Carol admitted "Our delicatessen offers delicious entrees, but we'd be to end that We provide health club Divleges of site but we'd like to eventualy provide our own. These ne bo uw wong second writer, Carded numerous business travelers both satisfied repeat guests as wel as new guests who had been dood by her promotional sch "We still have a long way to 90, Carol admitted "Ou delicatessen offers delicious entrees, but we toepand that. We provide health club privileges off -site, but we'd like to eventually provide our own. These we go hoce to achievens few years. Our first project, however, included a renovation of our guest rooms and I'm quite proud of the results Carol then added "Actually there are so many possibilities. With an indoor pool area. I wil eventually offer weekend oot www.throughout winter Question Assess Seagul Terrace's marketing strategy. Specificaly (1) what is its target market? And (2) how is the strategy implemented of you may want to contrast the selling and marketing concepts