Refer to the Scenario. The fact that Southwest Airlines has a history of being able to retain its employees is a(n) in its SWOT analysis. This low turnover creates more knowledgeable and satisfied employees, a potential weakness, opportunity strength;competitive advantage threat, market opportunity opportunity;competitive advantage strength;market opportunity Patricia Robertson is running for Congress from the Sixth District in her state. She is interested in knowing the intended choices of the voters. All the registered voters in her district would constitute the studys experiment dependent variable population independent variable sample DeShon has just become the new marketing analyst for a company that produces vinyl siding for homes. In an effort to forecast his firm's sales for the coming year, he needs to find where the greatest opportunities are for selling his product. DeShon looks at the sales for the last five years and calculates a growth trend. He then collects data from a combination other factors, such as population density, family size, home ownership, and per capita income. Finally, DeShon looks at the correlation between the sales trend data and the various combination of demographic data. DeShon is employing the forecasting method for the sales growth trend and the method for the correlation. Time series analysis;regression analysis Executive judgment;regression analysis Market tests;regression analysis Regression analysis;time series analysis Market tests;time series analysis After a firm has identified an appropriate targeting strategy, the next step in the target market selection process is a. determining the demographic variables of the target market developing market segment profiles. determining which segmentation variables to use selecting specific target markets evaluating relevant market segments