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Reference: Management: A Practical Introduction, 10th Ed., Angelo Kinicki & Denise Breaux Soignet Book Based off Chapter 6 Analysis ofAmazon competitivestrategy Give a Introduction and

Reference: Management: A Practical Introduction, 10th Ed., Angelo Kinicki & Denise Breaux Soignet Book

Based off Chapter 6

Analysis ofAmazon competitivestrategy

Give a Introduction and then give a conclusion to the following questions:

A.What type of competitive strategy is theCompany Amazon pursuing (Differentiation, Low-Cost,etc...)?

B.Does theCompanyAmazon havea sustainable competitive advantage?

1.If so, what do you think the basis for the advantageis?

2.If not, what makes you think it doesnot?

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