Reference:

Panera Bread Company (2010): Still Rising Fortunes? by Ellie A. Fogarty, EdD, and Professor Joyce P. Vincelette of the College of New Jersey.

• Craft SWOT analysis for EA
• Use that SWOT to do EFAS and IFAS tables.
• Use those EFAS and IFAS tables to create a TOWS matrix. This can include potential strategies on any of the three levels (corporate, business, or functional).
• Evaluate the strategic possibilities you identified in your TOWS matrix and recommend your top option.