Question
Reference: Teixeira, Thales, and Elizabeth Anne Watkins. Showrooming at Best Buy. Harvard Business School Case 515-019, August 2014. (Revised December 2015.) What are the implications
Reference:
Teixeira, Thales, and Elizabeth Anne Watkins. "Showrooming at Best Buy." Harvard Business School Case 515-019, August 2014. (Revised December 2015.)
What are the implications of omnichannel strategies for management? (consider what are the relevant variables to consider for a successful implementation).
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Marketing Channels
Authors: Rosenbloom
8th edition
9781133707578, 324316984, 1133707572, 978-0324316988
