References Armstrong, G., & Kotler, P. (2018). Marketing: An Introduction. Hoboken, NJ: Pearson. PYMNTS. (2019, July 18). PYMNTS.com. Retrieved from What is OfferUp?: https://www.pymnts.com/news/ecommerce/2019/offerup-adds-hold-feature

Company Case 14

OfferUp: A Mobile Solution for the Mobile Era

Questions for Discussion

1. As a mobile marketplace, how does OfferUp provide value to shoppers? Sellers?

2. Analyze OfferUp's business model relative to the different forms of digital and online marketing covered in this chapter.

3. Describe the value of OfferUp to national brands and retailers as a channel for mobile marketing. Does OfferUp also pose a threat these companies?

4. Compare the competitive relationship between OfferUp and LetGo to that of Uber and Lyft. Based on this comparison, what does the future hold for OfferUp?

5. Do you agree with Nick Huzar that OfferUp can succeed without taking business away from Craigslist?