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Referencing the Sam Chui video on The Residence by Ethihad, posted in the Announcements, briefly describe how Sam Chui experienced the five items customers use

Referencing the Sam Chui video on The Residence by Ethihad, posted in the Announcements, briefly describe how Sam Chui experienced the five items customers use to develop their perceived level of service. How important were Sam's expecatations in shaping these perspetives? Why do you say that

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