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Referencing the Uber case (case 16 in the course etext) Why have taxicab companies had a difficult time maintaining market share in the face of
Referencing the Uber case (case 16 in the course etext)
Why have taxicab companies had a difficult time maintaining market share in the face of Ubers offering?
Taxis lack price transparency
Uber allows you to rate your driver
Taxis are more risky for passengers in terms of physical safety
The convenience of network effects via smartphones has created efficiencies for customers that taxi companies cannot match
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