Referral Textbook:

Title: Business Society Subtitle: Stakeholders, Ethics & Public Policy

Authors: Lawrence, A. & Weber, J.

Publisher: McGraw Hill Publication Date: 2020

Edition: 16th it has all info as required.

Just need to refer chapter 19 to answer

1. How do firms develop a distinctive and positive reputation? How can the general public affect a company's reputation? Identify an organization that has recovered from having a bad reputation and explain how the firm restored public confidence.
2. Evaluate public opinion influencing strategies used by business organization, such as public service announcements, image advertisements, paid content, and event sponsorship.

Chapter 19:The Public and Corporate Reputation

1. Recognizing why the general public is an important organizational stakeholder.
2. Understanding what constitutes a good corporate reputation and why it is important.
3. Knowing the basic elements and activities of a firm's public relations department.
4. Assessing how brand management can best manage a firm's reputation.
5. Evaluating a firm's crisis management plan as an effective tool for handling an unexpected situation.
6. Recognizing tactics that enable businesses to engage with the general public and other stakeholders to enhance the firm's reputation.